Alpro
My Cuppa product launch

 

The Ask

To celebrate national tea day and the launch of Alpro's newest product "My Cuppa" we were asked to create an edible vegan treat that would be delivered along with the product to the media and influencers.

 

How We Did It

We decided to make an item that would not only complement the product in flavour but also be fun and sharable for the recipients. To achieve this we produced hyper-real vegan cakes. Our lifelike cake creations were delivered side by side with the product and received some incredible feedback, generating widespread social media exposure around the product launch.