The Ask

To create mailer gifting boxes for influencers and media to focus on a healthier option to traditional fizzy drinks; Ocean Spray’s sparkling pink cranberry.

 

How We Did It

Our mailer concept focused on a playful way of demonstrating the brand’s “bubbles with benefits” message. To do this we created an edible bubble solution that was flavoured with the product and delivered it with some bespoke made bubble wands. Recipients could blow their own bubbles that tasted just like the product and playfully sample their own bubbles with benefits. We presented the elements in a custom designed recyclable box.

Ocean Spray
Product Launch